Tough Mudder Branding & Web Design - a Condensed case study

Tough Mudder

Condensed started working with Tough Mudder when they were two Harvard business school grads with a dream. Today Tough Mudder has grown to be a global brand with an annual revenue of over $200 million and 4 million Facebook fans. Condensed created their branding & style guide, and were their agency of record for their first four years.


We spent a lot of time illustrating the perfect ‘mudder’. He has an ‘every-man’ quality and looks like he is in the middle of a long run. Finishing touches include military cargo pants and boots which tie in with Tough Mudder's ongoing fundraising efforts for the Wounded Warrior Project.

In The Wild

Tough Mudder’s logo has been applied in every way imaginable; from bumper stickers to business presentations, but the greatest compliment anyone has given our logo is getting it tattooed on their body, thousands of men and women have gotten inked.


The Tough Mudder website is the culmination of many hours of our design team listening to The Eye of the Tiger. Our goals were to keep the site simple to navigate and easy ot use, very down to earth but also it needed to feel gritty and visceral.

web campaigns

Are You Tough Enough Quiz

The creative director for Tough Mudder came to us with a piece of paper scribbled full of ideas for engaging with first-time visitors to the site. We chose the one we thought would have the most impact: an online quiz that shows if you're tough enough for Tough Mudder. We developed the concept, designed and programmed it, and also added custom reporting features and facebook integration.

The quiz was insanely successful, it has been taken by over a million people to date and gained Tough Mudder over 700K opt-in email addresses for their mailing list.

Tough E-Cards

Our goal with this campaign was to make it more fun and interactive for users to invite teammates. We created an e-card app with full Facebook integration and so far over 200K cards have been sent.


"We decided to ask Condensed to design our website having been impressed by their initial proposal, as they had clearly invested much time and thought into understanding our needs and requirements.

We needed a team with a creative graphic design background and strong technical skills who could create a visually exciting website which would appeal to our specific target demographics.

Their team designed our logo and entire site from base principles, ensuring that the website was easily navigable by all visitors, and yet remained easy to update by the Tough Mudder team.

Although we were working to a tight schedule, we were impressed by the flexibility that Condensed showed in incorporating our last minute changes and amends efficiently and with good humor, and also by the wise and considered approach they took to dealing with our, at times unworkable, suggestions. We are incredibly pleased with the result:

We would thoroughly recommend the Condensed team to anybody needing a new or revamped website. They are a top team and very easy to work with. Top marks."