We loved working with Hong Kong based Groking Lab on the launch of their first smart product, Ozmo. This beautifully designed system pairs a cup and app to track your hydration and caffeine consumption. The personalized Ozmo experience can help you be healthier and more energized.
Naming the product was our first challenge. Because of the dual functionality, we didn’t want to focus too much on water, or be too coffee-centric. Ozmo, inspired by the word osmosis, captures the brand’s spirit beautifully.
The visual branding plays up the the concept of osmosis and flow, drawing from the two “o”s in the word Ozmo. We think of Ozmo as a friendly companion that can help you feel healthier and more energized. The vibrant color scheme helps convey those feelings and stands out in the sea of aqua hues in their space.
We teamed up with House to produce a day-in-the-life video that introduces Ozmo to the market. From writing the script to casting, producing and even working as extras, we had a really great time making this video a reality.
Imagery is key to the flow of the site and to tell the story. We worked with Alsop Studio and Molly Magnuson to create a library of tabletop and lifestyle photography.
The innovative nature of Ozmo requires a fair amount of explanation. Our content strategy focused on getting the benefits and 'how it works' across in a way that is approachable and easy to understand.