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Defining a new brand experience

The landscape in the online real estate search market is busy and confusing. That much was clear right away when we started working with Zenlist. Our initial research led us to identify the main pain points the homebuyers struggle with – we decided to use these to our advantage in Zenlist’s brand positioning and messaging, addressing them with an experience that is everything a homeowner would want it to be: intuitive, accurate, and with access to more listing than the other guys.

A smooth brand transformation

Zenlist came to us with the goal of redefining their brand, which included a transition from the name they had been using since their launch – Pocketlist. The new visual identity positions Zenlist as a modern player that’s a step ahead of their competition. The company was started after their founder went through a stressful home buying experience himself, so from day one they’ve been doing things from the buyer’s point of view. This empathy carries through in their branding, from the real people in our visuals to a clear, concise language that is a far cry from the salesy industry standard.

Home search the way it should be

We overhauled their UX to deliver an experience that is everything a homebuyer would want it to be. The new site is clear, well-organized, and honestly it’s just a joy to use that it has us perusing homes in San Francisco and daydreaming about a cross-country move. Zenlist is expanding quickly to Chicago and other markets, and the new site gives them room to grow as they work to become a national player.

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