Science-backed nutrition for mental well-being

Visual Identity
Packaging Design
Brand System

The Brief

Ally is expanding the traditional perception of what a nutritional supplement can be by focusing on the connection between our physical and mental well-being. They bring together the brightest minds in science with next-generation principles to create a new benchmark in supplementation: targeted nutrition for emotional well-being.

In the UK, where Ally is based, most new supplement brands are very clinical. While in the US your mind may go to a GNC store when thinking about supplements, in the UK you'd think medical and brainy. Having a drab competitive landscape often gives us a unique opportunity to help a new brand stand out and make a clear statement about how they're different, and we really seized that opportunity with Ally.

Our Solution

Their identity is uplifting and invites you to look closer. Ally is a premium product with remarkable neuroscientific backing – the brand is elevated and sharp but is miles away from cold & clinical territory. We love a good geometric puzzle and with Ally we were able to create a memorable mark that establishes them as the trailblazers they are in the bioscience industry.

With the packaging, we wanted to change the experience from supplements being another chore (and a bit of an embarrassment as you stash the bottle out of sight) to creating a small moment of delight when you reach for the jar every morning. The artwork on the retail packaging was inspired by ultra-magnified views of dopamine, a neurotransmitter and hormone that helps regulate our feelings of reward and motivation. It is beauty with purpose: Ally nourishes your body to cultivate a thriving mind, and the brand experience helps contribute to adding more joy to your day.

I cannot emphasize this enough - it's an absolute pleasure to work with the Condensed team, it feels like they're a part of our internal team because they always rally behind us. They're patient, flexible, motivated, striving for greatness and edge.

Linn Elthammar– Founder of Ally