The Brand Blog

The Onlyness Statement
The Onlyness Statement

Here's a quick test to see if you have positioned your company properly. This techniques is called the 'onlyness statement' and was developed by a brand strategist named Marty Neumeier.

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Messaging & Display Ad Design for eLama
Messaging & Display Ad Design for eLama

This Llama will guide your Small Business! We created this advertising campaign for eLama a company that is looking to revolutionize the way small businesses are able to perform digital marketing.

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A Smart & Nimble Branding Agency in NYC
A Smart & Nimble Branding Agency in NYC

At Condensed, we have called Brooklyn home since we opened our doors in 2012. Our founders set off to create a different kind of branding agency in NYC: a nimble team for startups and creative organizations.

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Elements of a Successful Pitch Deck
Elements of a Successful Pitch Deck

Crafting a successful pitch deck isn't easy for any startup. The first hurdle is a matter of resources — a good deck won’t come together in one afternoon, and it will need thoughtful creative direction to be engaging and on-brand.

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Event Collateral Design for Holiday Craft Fair
Event Collateral Design for Holiday Craft Fair

It's easy to fall into cliches with holiday-themed events. For this unique event, we stayed away from that from the mistletoe and snowflakes.

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Core Values of the Most Innovative Brands
Core Values of the Most Innovative Brands

A list of the Core Values of some of the most successful companies in the world. It's some good inspiration for startups creating their own brand values.

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