Tough Mudder

The Toughest Event on the Planet

The Brief

Tough Mudder is a global brand known for obstacle mud runs. The obstacles are engineered to push mudders to their physical and mental limit; in other words, it’s no ordinary mud run. However, the real secret to their success is fostering of a community of like-minded adrenaline junkies and weekend warriors. At its core, Tough Mudder is about camaraderie.

The Solution

When we started working with Tough Mudder, they were a team of two recent Harvard grads with a great idea and plenty of drive. To get the company off the ground, Condensed developed their branding, including the now iconic running man logo, which has been tattooed on countless biceps.

The Results

In our 4 years of working with Tough Mudder we helped them grow from a Harvard grad student thesis project, to a global phenomenon with over $200 million in annual revenue.

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