Crossing Minds

One step ahead

The Brief

Crossing Minds is defining (and anticipating) the new standards for modern personalization and the role of AI in delivering exceptional customer experiences. Their powerful engine empowers consumer-facing businesses to deliver unique and relevant experiences that drive customer loyalty.

Our Solution

Like many early-stage startups, Crossing Minds was so focused on refining their product and keeping up with growth that they didn't pay much attention to branding in the beginning stages. Having a clearer picture of their path forward after a successful Series A, they came to us for a comprehensive branding process that redefined their visual identity and established messaging parameters aligned with their brand personality and goals.

Just like their engine, their identity looks beautifully simple but has some perfectly orchestrated elements behind it to represent a brand that is confident, incredibly smart and meticulous. We worked together to design the new homepage of their site, laying a foundation they could continue to build upon. We also created custom illustrations to help bring content to life. This remarkable startup is changing the way we experience and interact with our favorite digital platforms – we are excited to be their branding partner and watch them soar.

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