Giving Coffee a Refresh

Visual Identity
Brand System
Brand Strategy
Graphic Design
Marketing Assets
Packaging Design
Web Design
Web Development
CPG packaging designed by Condensed for Keepers - shows two cans one black one white standing together in delicious harmony.

The Brief

Keepers is introducing a new beverage category into the coffee world: sparkling coffee. It’s a refreshing shake-up in the sea of cold brews and nitro coffees that all taste exactly the same. And with half the sugar of soda plus a bunch of vitamin C, electrolytes & antioxidants, well, it just rocks. There's nothing better on a busy Summer afternoon.

The Solution

Our brand strategy for Keepers celebrates their uniqueness. It’s a young, slightly nerdy, truly funny, very Brooklyn brand. They're passionate about their carefully sourced ingredients, so much so that the packaging includes the farmer's name in every can.

The Results

We’re thrilled to see Keepers continue to rack up fantastic press, here's a few; NY Magazine, Bon Appetit, Vogue Magazine, CNBC, Spurge, Epicurious ... that hype helped us launch our second product, Keepers Black, which was a Kickstarter success.

Packaging design for Keepers Black - CPG beverage cans looking sharp a.f.
Can design for Keepers Black
Packaging design for Keepers Original Citrus - CPG beverage cans looking sharp a.f.
Can design for Keepers Original Citrus
Progression of product design for Keepers from the early fun summer look to the minimal arty re-design.
The evolution of the Keepers can design, which do you prefer?
Social content for Keepers - Collab with Garnish
some highlights from the Keepers social feed
Keepers Logo by Condensed - custom hand lettered logo type - looks fun and expressive.
Keepers custom script logo