A flexible identity for a platform built to move.
Somble is a SaaS platform for coaches and trainers—part business backbone, part brand amplifier. As they launched version 2.0 of their platform, they came to us for a full rebrand that matched their expanded capabilities and big vision.
The old identity felt too passive, too generic. But Somble is built for ambition—for people turning passion into profession. So we created a bold new brand that gives their audience a clear message: you’ve got this, and we’ve got your back.
Strategy
From functional to foundational.
Somble’s original brand focused on features. But the new platform offers something bigger: a customizable ecosystem where coaches can build, grow, and scale on their own terms. We repositioned Somble as more than a tool—as a growth partner for coaches ready to take their business to the next level.
Identity System
Elastic, bold, and built to scale.
The new logo is made from modular, geometric forms—a visual nod to the building blocks that make Somble's platform adaptable to different business models. These shapes became the foundation of a flexible identity system that can stretch, stack, or shift to suit the content and context.
We also introduced a powerful new wordmark and color palette, designed to stand out in a saturated wellness-tech landscape. Typography choices bring clarity and confidence—balancing strong headlines with supportive, versatile text styles that work across channels.
The result is a system that’s instantly recognizable, but never rigid.
Website Design
Conversion-forward and content-flexible.
We designed a fully responsive website to support Somble’s next phase of growth—spotlighting use cases, product benefits, and community stories. The layout system echoes the visual language of the brand while staying focused on usability and conversion.
Impact
A brand that moves as fast as its users.
Somble’s new identity is more than a facelift. It’s a flexible framework built for the long haul—scalable, memorable, and grounded in purpose. The brand now supports the platform’s evolution, helping attract and retain the coaches they’re built for: those ready to scale and run life-changing businesses.
The Results
"The Condensed team did amazing work. We're in a super crowded industry and they found the white space, generated tons of awesome ideas, and always over-delivered on the execution."
– Dominic D'Alexander – CEO Somble
