The Bollywood Workout

The Brief

BollyX draws inspiration from Bollywood culture to create the best workout experience you've ever tried. They pair cross-dynamic choreography with high-intensity interval training (HIIT), resulting in incredibly fun and effective workout sessions — burning up to 800 calories in a 50 minute session is no joke.

The Solution

We started working with BollyX at the very early stages, when they were just testing classes at a couple of locations in Boston. Over the years we have worked with them to define the brand, create their always-evolving website, develop collateral and merch, direct their first music video, create an on-demand platform and a custom instructor portal. You name it, we've been there for the BollyX team.

From those initial classes to a global community of instructors and enthusiasts that can't get enough of the BollyX brand, from a handful of small gyms to the national stage on Shark Tank. We are proud to continue being a part of the BollyX family as their design & marketing arm. Are you ready to unleash your inner rockstar?