The Good Face Project

Your Skin Meets its Match

A brand is built of many different parts that come together to form a cohesive, living entity. With Good Face Project, a smart platform that helps you build a skincare routine perfectly matched to your needs, we took a deep dive into the beauty space and worked with the Good Face team to develop a brand that showcases their fresh, bright and bold spirit—without losing sight of their rigorously scientific, high-tech approach. The result if one of the projects we are most proud of.

Multi-faceted companies often make the mistake of cramming their homepage with too much information — more often than not, it's information that's more appealing to their board of directors than their customers. For Good Face Project, we created a design that is true to the organic, fresh-feeling nature of the brand, and showcases their different offerings (quiz, app, index) in a way that flows naturally and is relevant to the user.

A bright, high-contrast color palette and flowy organic shapes are part of the signature look of Good Face Project—and they just lend themselves to endless possibilities. A complex color palette doesn't mean you always have to use all the colors at once—it gives more room to play with and build a richer visual experience.

A brand is built of many different parts that come together to form a cohesive, living entity. The result of this effort if one of the projects we are most proud of.

Collateral Design for The Good Face Project by Condensed

The Results

"We now have almost 75,000 users for our personalized skincare service, and 75 brands have signed up to become our customers. Condensed was successful in defining our brand identity, which is one of the reasons that our customers put trust in our organization. The success we had in branding and launching our website could be definitely attributed to Condensed."

Good Face Project CMO – Minal Mehta

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