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Brand Strategy

5 Brand Strategy Basics for Your Startup

Understanding these five key pieces will help you pave the way for a smooth ride as you begin to build your brand.

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5 Principles Of A Good Startup Name

Landing on the perfect name for your startup can be somewhat straightforward if you stick to these five principles. Having some guidelines keeps you focused, and can help reel you back in if you go off on an emotional tangent.

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Should you follow startup branding trends

When it comes down to choosing a visual direction for a brand identity, most fledgling startups choose to look like the latest runaway startups success story and emulate their style.

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Brand Strategy for Startups

Startups are always changing and a startup’s brand should evolve as well. A brand is like a shark, if it stays still too long it dies.

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A costly mistake to avoid before launching your startup (hint: it's all about the name)

The founders are full-steam-ahead refining the product, getting a launch timeline in place, juggling a million things on a budget that’s as tight as it gets. The name of the company happens almost as an afterthought.

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