Brand Strategy

Staying On Brand

Creating a brand isn't easy, but what's much harder is making sure a company can stay 'on brand'. The role of the designer is to reign it all back in and remind everyone of the core brand principals.

Read More
Brand Development & Website Design for Good Face Project

A brand is built of many different parts that come together to form a cohesive, living entity. The result of this effort if one of the projects we are most proud of.

Read More
Branding for Art Foundations

Condensed has been making sites for artists and artist endowed foundations for many years. Hers's a few of our favorite foundation branding / web design projects.

Read More
5 Brand Strategy Basics for Startups

Understanding these five key pieces will help you pave the way for a smooth ride as you begin to build your brand.

Read More
5 Principles Of A Good Startup Name

Landing on the perfect name for your startup can be somewhat straightforward if you stick to these five principles. Having some guidelines keeps you focused, and can help reel you back in if you go off on an emotional tangent.

Read More
Should you follow startup branding trends

When it comes down to choosing a visual direction for a brand identity, most fledgling startups choose to look like the latest runaway startups success story and emulate their style.

Read More