Creating a brand isn't easy, but what's much harder is making sure a company can stay 'on brand'. The role of the designer is to reign it all back in and remind everyone of the core brand principals.
A brand is built of many different parts that come together to form a cohesive, living entity. The result of this effort if one of the projects we are most proud of.
Understanding these five key pieces will help you pave the way for a smooth ride as you begin to build your brand.
Landing on the perfect name for your startup can be somewhat straightforward if you stick to these five principles. Having some guidelines keeps you focused, and can help reel you back in if you go off on an emotional tangent.