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Brand Naming for Startups

Naming startups is an artform – and a key part of the branding process. Learn more about some of the startup brands Condensed has named in the past.

What are the elements of branding?

If you've been looking around at posts about branding online, you've probably suffered enough noise. We'll make this short and sweet; an easy-to-follow guide that you can reference on your journey towards defining your brand.

5 Principles Of A Good Startup Name

Landing on the perfect name for your startup can be somewhat straightforward if you stick to these five principles. Having some guidelines keeps you focused, and can help reel you back in if you go off on an emotional tangent.

Avoid costly mistakes when naming startups

The founders are full-steam-ahead refining the product, getting a launch timeline in place, juggling a million things on a budget that’s as tight as it gets. The name of the company happens almost as an afterthought.

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