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positioning

The Onlyness Statement

Here's a quick test to see if you have positioned your company properly. This techniques is called the 'onlyness statement' and was developed by a brand strategist named Marty Neumeier.

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Periodic Table of Branding Elements

If you've been looking around at posts about branding online, you've probably suffered enough noise. We'll make this short and sweet; an easy-to-follow guide that you can reference on your journey towards defining your brand.

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