The Onlyness Statement
Here's a quick test to see if you have positioned your company properly. This techniques is called the 'onlyness statement' and was developed by a brand strategist named Marty Neumeier.
Periodic Table of Branding Elements
If you've been looking around at posts about branding online, you've probably suffered enough noise. We'll make this short and sweet; an easy-to-follow guide that you can reference on your journey towards defining your brand.