The Onlyness Statement
Here's a quick test to see if you have positioned your company properly. This techniques is called the 'onlyness statement' and was developed by a brand strategist named Marty Neumeier.
What are the 6 Elements of Branding?
If you've been looking around at posts about branding online, you've probably suffered enough noise. We'll make this short and sweet; an easy-to-follow guide that you can reference on your journey towards defining your brand.