All About Kids

Better Care For Developing Children

A Whole-Child Perspective

All About Kids (AAK) is a leading provider of children’s therapeutic and educational services in New York. They facilitate individual growth and independence, in the most natural and least restrictive environment. In addition to seeking care, AAK is a resource to learn more about child development.

AAK was founded in 1988 and their branding has not changed since its establishment. Recognizing the need to have a visual identity to match their capabilities, AAK sought out Condensed to redesign their identity as well as website. The logo needed to speak to parents and children alike. It required a playful spirit that needs to be grounded in professionalism. The website was another big challenge. Because of the nature of their work, the website is used to disseminate information — in other words, contains a lot of information. We needed to take a deep look into their old website and organize its content into a coherent structure that allowed for easy navigation.

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