The Brief
It's not with every project that the research stage includes getting a harness on, pushing past fears and having an incredible time up in the treetops. Boundless Adventures has been one of our favorite projects over the years. Their parks are inclusive and open to all ages and skill levels, with the goal of delivering a unique & empowering experience every time.
The Solution
Naming the company was our first challenge. Their focus is on the experience, which is not just thrilling, but also helps build confidence and skill. This was the foundation of our brand strategy, which helps them stand out from the gimmicky industry norm.
Once the brand was defined, we designed and built their website, which has been constantly expanding as they continue to grow. We have worked with the Boundless team to create collateral, ad campaigns, signage and more.
When we started working with Boundless Adventures, they were preparing to open their first park in the Tri-State area. They recently opened a third park in Wisconsin, and have plans for more. We are excited to accompany them on their growing adventure as they bring the Boundless experience to new locations across the country.
The Result
With Condensed, I just kind of always know that they’re going to do what needs to be done. I don’t need to be on top of them or manage them. They take ownership of their work. They speak their opinion especially if something isn’t appropriate to our brand.
Lorrie Funtleyder – Co-Founder of Boundless Adventures
