Shop My

Where top creators & brands collaborate

The Brief

Shop My is reshaping the influencer marketing industry, allowing creators and brands to collaborate in ways that were previously reserved for a select few. Their platform simplifies things for both, while at the same time providing tools and resources that enable creators and brands to take ownership of their marketing plans.

print collateral design for Shop My showing a business card design

The Solution

After a very successful launch, Shop My was ready to refine their brand as they geared up to fundraise and expand to different markets beyond beauty. At that time, the company name was Shop My Shelf, focusing on their primary market. Our initial step was to remove the limiting aspect of being so specific with the name – but we retained the benefit and created an elastic identity that showcases their multi-vertical reach and is hyper-relevant to each niche.

They take pride in curating top talent and partnering with the brands everyone is talking about. Another unique aspect of their platform is the ease with which users can manage processes that used to be cumbersome or simply out of reach, and the impeccable quality of their support. Their visual identity speaks to this idea of being ‘a cut above’, working with the best of the best and advancing what’s possible.

We love working with this incredibly talented team and are excited to see their platform continue to grow as we implement the brand principles across the board.

Branding for Shop My by Condensed.io - Showing off the logo mark on the different brand colors
Shop My Brand colors, showing a grayscale and different saturations of their main brand color, a rich emerald green.
Typography style guide for Shop My branding deck.  Shows off headlines, body copy subheads, and some other type styles.

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