ShopMy

Where top creators & brands collaborate

The Brief

ShopMy is a growing influencer marketing platform that is quickly reshaping their industry. After a successful launch, they were ready to refine their brand as they geared up to expand beyond beauty to different verticals. At that time the company name was Shop My Shelf, focusing on their primary market. Our initial step was to remove the limiting nature of such a specific name, shortening it to ShoMy and creating an elastic identity that showcases their multi-vertical reach.

print collateral design for Shop My showing a business card design

The Solution

ShopMy takes pride in curating top talent and partnering with the brands everyone is talking about. Another unique aspect of their platform is the ease with which users can manage processes that used to be cumbersome or simply out of reach, and the one-on-one quality of their support. Their visual identity speaks to this idea of being ‘a cut above’, working with the best of the best and advancing what’s possible.

We love working with this incredibly talented team and are excited to see their platform continue to grow as we implement the brand principles across the board – on the website and, most recently, the newly launched app.

Branding for Shop My by Condensed.io - Showing off the logo mark on the different brand colors
Shop My Brand colors, showing a grayscale and different saturations of their main brand color, a rich emerald green.
Typography style guide for Shop My branding deck.  Shows off headlines, body copy subheads, and some other type styles.

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