Elemental is a professional services platform that leverages data, technology, and strategic relationships to connect executives with the right teams on-demand. What would often be a long and opaque search (limited by your own rolodex) is now a fast, focused, best-in-class solution.
We started off with the earliest building block: the brand name. The name 'Elemental' speaks to their scientific approach and also has a double meaning of being simple and efficient. Their identity gives a visual representation of the brand: they are forward-thinking experts themselves, bringing a modern model to a space that has operated in the same way for decades. We also designed their website and continue to create creative assets for them as they grow.