Brand Strategy
Eureka is a fun, healthier alternative to beer. As THC drinks are starting to go mainstream, breweries around the country are re-inventing their product line, as was the case for Eureka Heights Brewing Company out of Houston, TX. Wanting to provide something that feels, sophisticated, not trippy, but also fun and approachable, we set out to design the next great American beverage. Our brand strategy embraces adventure, drawing inspiration from 70s Americana. We juxtaposed elevated yet playful typography with a bold color palette to deliver a timeless look.
We love a good scheme
Besides the color schemes we created for the different eureka flavors, we also wanted them to have a general color scheme that wasn't flavor specific. For that, we came up with this fun bright scheme which they use in their website and for advertising efforts:
