eureka

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Packaging Design
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Brand Strategy
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Brand System
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Graphic Design
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Naming
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Visual Identity
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Web Design
eureka can mockup showing off the Pink Lemonade flavor design which has a warm pink to yellow gradient of colors

Brand Strategy

Eureka is a fun, healthier alternative to beer. As THC drinks are starting to go mainstream, breweries around the country are re-inventing their product line. Wanting to provide something that feels, sophisticated, not trippy, but also fun and approachable, we set out to design the next great American beverage. Our brand strategy embraces adventure, drawing inspiration from 70s Americana, we juxtaposed elevated yet playful typography with a bold color palette to deliver a timeless look.

eureka can design by Condensed, shows off all four flavors we designed for their launch. The design features retro mod lettering repeating in different colors, in a 'trailing-off type pattern'. Flavors shown are Pink Lemonade, Cucumber Lime, Island Spritz, and Black Berry
Eureka's product line for launch: 5mg cans are brighter pastels, while the 10mg cans feature fully saturated colors to make a quick distinction and still get across the flavor profile.

Packaging Design

A grid of eureka lime boxes showing off the packaging design done by condensed for eureka, the boxes feature an oversized wrap-around logo on two box faces.
360 view of the eureka Cucumber Lime can showing the full can design

Merch

merch design for eureka - showing off the icon we created from the eureka logo which is the lower case e with concentric circles radiating out from it

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A Bold Color Scheme

We wanted to give eureka's brand a color scheme that's separate from the colors of their flavors. To do this we came up with a bright colorful 'fun' scheme. We love a good scheme:

eureka logo by condensed - shown in the corporate color scheme. Bright saturated red, bright yellow, sky blue, pale yellow, and a powder grey

More Work

Visual Identity
Brand System
Web Design

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