Good Things Come in Pairs
Why do we change our clothes every day, while our glasses stay the same year after year? They're your most prominent accessory (right there on your face!) and after a while they're just... uninspiring. PAIR recognized this issue and set off to change things up, starting with the most creative and underserved demographic in their industry: young kids.
With PAIR, you choose a frame shape & base color, and then you have dozens of colorful top frame options to change your style. They snap on easily (I can do it all by myself, mom!) and are affordable enough for kids to be able to have a variety of options to choose from. They don't stop there though -- with every pair they provide glasses to a child in need.
As a brand, PAIR's mission is to empower kids to see clearly and embrace their ever-evolving personality. We celebrate this with a brand strategy that is a playful showcase of creativity and positive energy. We're thrilled to watch this smart startup gather recognition across the board, from The Oprah Magazine to CNBC and thousands of happy kids around the country.