Healthcare As It Should Be

Visual Identity
Brand System
Marketing Assets
Graphic Design

The Brief

It's no secret that healthcare is too expensive, whether you have insurance or not. Sesame is on an ambitious mission to make quality care more accessible to the millions of Americans who don't have insurance, have high-deductible plans, or simply need to see a doctor today. They believe that booking an appointment should be as simple and transparent as, well, anything else. Healthcare without surprises is actually possible, and Sesame is making it happen.

The Solution

From the beginning it was clear that every element of Sesame's mission and product was a radical departure from the industry stalemate. Their personality and mission begin to shine through with the brand's foundation block — their name. The brand is positive, friendly, engaging and approachable.

We worked with Sesame to create an initial site to drive awareness while they build out their product. We are excited to continue working with the team as they make their official launch, and begin giving a much-needed shake up to the healthcare industry.