The Brief
SPENT's mission is to help entrepreneurs remove the hurdles that stand in the way of a healthy life-work balance. Their core product is an expense management app that really understands the duality of personal and business lives that modern professionals experience. SPENT is building a whole ecosystem of streamlined services, from travel booking to time management, with cash back rewards across the board.
The Solution
The truth is, most SPENT users don't care about expense management. It's not exactly the most exciting part of what they do. As we defined the brand, we focused our positioning on what they really care about: their free time. SPENT gives them more time to do what they enjoy doing. The brand is rooted in a sense of freedom to do what you love, and having SPENT in your toolset helps you make it happen.
We loved working with the SPENT team to define the brand, provide art direction guidelines, create a custom illustration library, and design the first iteration of their website to get them off the ground. We're excited to see them grow and launch new apps.
