The Brief
Jaw-droppingly good, diabetic friendly. Swee2ooth literally shakes up the bland status quo with nutritional drinks for people with type 2 diabetes that actually taste good – and don’t look like medicine.
The Solution
We worked with the Swee2ooth team to create their visual identity and branding as well as their packaging design. There are a lot of myths about Type 2 diabetes, and we set off to challenge them from the outset with their branding. The two biggest misconceptions are that it only affects a certain demographic, and once you’re diagnosed you’re stuck in a flavorless world for life.
Every aspect of their branding is meant to dispel these myths. Swee2ooth stands out as an inclusive & empowering brand that aims to bring much-needed change for people with Type 2.
![](https://cdn.prod.website-files.com/644196566d4a9a50245e049c/644196566d4a9aac2d5e0728_2-vanilla-cinnamon.jpg)
![](https://cdn.prod.website-files.com/644196566d4a9a50245e049c/644196566d4a9a17345e072a_3-chocolate.jpg)
![](https://cdn.prod.website-files.com/644196566d4a9a50245e049c/644196566d4a9a816e5e0729_4-all-cannisters.jpg)