Silly Name, Serious Mission

Visual Identity
Packaging Design

The Brief

Jaw-droppingly good, diabetic friendly. Swee2ooth literally shakes up the bland status quo with nutritional drinks for people with type 2 diabetes that actually taste good – and don’t look like medicine.

The Solution

We worked with the Swee2ooth team to create their visual identity and branding as well as their packaging design. There are a lot of myths about Type 2 diabetes, and we set off to challenge them from the outset with their branding. The two biggest misconceptions are that it only affects a certain demographic, and once you’re diagnosed you’re stuck in a flavorless world for life.

Every aspect of their branding is meant to dispel these myths. Swee2ooth stands out as an inclusive & empowering brand that aims to bring much-needed change for people with Type 2.