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core values

Staying On Brand

Creating a brand isn't easy, but what's much harder is making sure a company can stay 'on brand'. The role of the designer is to reign it all back in and remind everyone of the core brand principals.

Core Values of the Most Innovative Brands

A list of the Core Values of some of the most successful companies in the world. It's some good inspiration for startups creating their own brand values.

What are the elements of branding?

If you've been looking around at posts about branding online, you've probably suffered enough noise. We'll make this short and sweet; an easy-to-follow guide that you can reference on your journey towards defining your brand.

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