A Fresh Start for Fishkin Lucks, a Boutique Law Firm

Whenever we start a new project, we immerse ourselves in our clients' industry and research their competitive landscape. In the case of law firms, every stereotype you hold true is here and there and everywhere. Every firm looks the same, sounds the same. Even wildly successful global firms pay little to no attention to their brand. And yes, there's justice scales and gavels and a placid sea of Times New Roman.

When Fishkin Lucks approached us, we were excited about how similar our approach is, even though our fields are very different. Their team has Big Law experience, and they bring those chops together in a more efficient and approachable boutique package. They were interested in defining their brand further to showcase what's unique and different about them. Here's the before and after of their site.

Before

The old design was cold, dark and broody

After

New design is warmer and frendlier

Their visual identity communicates that they're a modern, forward-thinking firm backed by impeccable credentials. We redesigned their website to tell their story in a more intuitive way, while retaining all the information needed for prospective clients in their industry.

And what's a brand makeover without new collateral? Their new business cards, envelopes and letterhead create a cohesive brand experience.