When it comes down to choosing a visual direction for a brand identity, most fledgling startups choose to look like the latest runaway startups success story and emulate their style.
Startups are always changing and a startup’s brand should evolve as well. A brand is like a shark, if it stays still too long it dies.
Finding an identity for a startup is like creating a work of art. Everyone starts at the same point - a blank canvas
The founders are full-steam-ahead refining the product, getting a launch timeline in place, juggling a million things on a budget that’s as tight as it gets. The name of the company happens almost as an afterthought.