Staying On Brand

Creating a brand isn't easy, but what's much harder is making sure a company can stay 'on brand'. The role of the designer is to reign it all back in and remind everyone of the core brand principals.

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Launch: Anckor Workouts

Anckor is a workout for our time. If ever we have needed a mix of mindfulness, physical fitness, and social connection it is now. We're so proud to have branded and designed this amazing program.

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Brand Development & Website Design for Good Face Project

A brand is built of many different parts that come together to form a cohesive, living entity. The result of this effort if one of the projects we are most proud of.

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The Onlyness Statement

Here's a quick test to see if you have positioned your company properly. This techniques is called the 'onlyness statement' and was developed by a brand strategist named Marty Neumeier.

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Brooklyn Branding Agency - Our NYC roots

At Condensed, we have called Brooklyn home since we opened our doors in 2012. Our founders set off to create a different kind of branding agency in NYC: a nimble team for startups and creative organizations.

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Core Values of the Most Innovative Brands

A list of the Core Values of some of the most successful companies in the world. It's some good inspiration for startups creating their own brand values.

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