Creating a brand isn't easy, but what's much harder is making sure a company can stay 'on brand'. The role of the designer is to reign it all back in and remind everyone of the core brand principals.
Anckor is a workout for our time. If ever we have needed a mix of mindfulness, physical fitness, and social connection it is now. We're so proud to have branded and designed this amazing program.
A brand is built of many different parts that come together to form a cohesive, living entity. The result of this effort if one of the projects we are most proud of.
Here's a quick test to see if you have positioned your company properly. This techniques is called the 'onlyness statement' and was developed by a brand strategist named Marty Neumeier.
At Condensed, we have called Brooklyn home since we opened our doors in 2012. Our founders set off to create a different kind of branding agency in NYC: a nimble team for startups and creative organizations.