Founded in 2006, Topfield is a fully ADA-accessible equestrian facility dedicated to providing adaptive and therapeutic horsepersonship for individuals of all abilities. Nestled in the Hudson Valley atop a beautiful meadowy peak , the center fosters connection, well-being, and personal growth through innovative equine-assisted programs in a top-tier facility.
The Topfield rebrand was an iterative improvement to a logo that had a lot of potential but needed an update. We wanted to retain what's great about the existing identity and honor the original illustration - evolving a brand in this way works well with established organizations that aren't necessarily looking for a drastic change, but rather to improve or grow. We updated their logo to make it more iconic and easy to identify at a glance, we updated their color application simplifying and clearly defining the color scheme, and we redid the typography to better suit their organization. This more omplete brand is something the org can continue to grow with in the future.
Beyond improving aesthetics, we re-designed their website to address practical challenges they were facing. We improved navigation by architecting a better structure for their website content, we also improved the systems they had in place for content and event management.
