Every startup has their own unique needs. We work with you to define a plan that gets you ready to launch — whether that includes branding, packaging, website, creative assets, or all of the above.
Typically, most of our projects start with Brand Development. We have developed our process over almost a decade. It consists of two parts: Brand Focus and Brand System.
This foundational phase lays the groundwork for any branding and design decisions moving forward.
This is the ideation, design, and execute phase of the branding process.
We’ll learn as much as possible about your company in a discovery meeting or call. A good understanding of all the moving parts is crucial for the next phase.
After our meeting, we’ll continue our own research to get a deeper understanding of current trends in your market.
We’ll distill what we’ve learned in a brief that lays out positioning and messaging opportunities. It guide our ideation process in the next phase. Bonus perk? The Brief can easily double as a deck to share with investors.
We begin here if your startup needs a name. We do a preliminary trademark search for all the options that we present.
Logo, color palette, and typography will be developed in this step of the process.
If needed, we’ll also define art direction to help guide the creation visual content. This can include guidelines for iconography and illustration.
We’ll work with you to further shape your brand’s personality by establishing voice and tone. How you speak to your audience matters as much as how you look.
Your brand guide serves as a brand manual. In it, we document how your brand should be expressed visually and verbally. Example of items that we document are guidelines for the logo, voice & tone principles, brand values, etc.
For most clients, Condensed becomes a long-term design & marketing partner. We create engaging and effective websites, design standout packaging and collateral, and execute thoughtful branded content.
We are a branding & design firm, and we like to stay focused on what we do best. If you need PR, media production or anything else that we don't do in-house, we can connect you with our stellar partners and work seamlessly with them to ensure a cohesive brand experience.