Every startup has their own unique needs. We work with you to define a plan that helps you reach your goals — whether that includes branding, packaging, website, creative assets, or all of the above.
Typically, most of our projects start with Brand Development. We have refined our process over almost a decade. It consists of two parts: Brand Focus and Brand System.
This foundational phase lays the groundwork for any branding and design decisions moving forward.
This is where your brand comes to life through brainstorming, design, execution and documentation.
We’ll learn as much as possible about your company in a discovery meeting or call. A good understanding of all the moving parts is crucial for the next phase.
After our meeting, we’ll continue our own research to get a deeper understanding of current trends in your market.
We’ll distill what we’ve learned in a brief that lays out positioning and messaging opportunities. It will guide our decisions in the next phase as we start putting bringing together the building blocks of your brand.
We begin here if your startup needs a name. We do a preliminary trademark search for all the options that we present.
Logo, color palette, and typography will be developed in this step of the process.
If needed, we’ll also define art direction to help guide the creation visual content. This can include guidelines for iconography and illustration.
We’ll work with you to further shape your brand’s personality by establishing voice and tone principles. How you speak to your audience matters as much as how you look.
Your brand guide serves as a brand manual. It's a blueprint that defines how the brand should look and sound like. Some of the items that we document include usage guidelines for the logo, voice & tone principles, brand values, etc.
For most clients, Condensed becomes a long-term design & marketing partner. We create engaging and effective websites, design standout packaging and collateral, and execute thoughtful branded content.
We are a branding & design firm, and we like to stay focused on what we do best. If you need PR, media production or anything else that we don't do in-house, we can connect you with our stellar partners and work seamlessly with them to ensure a cohesive brand experience.