Every startup has their own unique needs. We work with you to define a plan that helps you reach your goals — whether that includes branding, packaging, website, creative assets, or all of the above.
Our projects start with Brand Development – whether you're a new, pre-launch venture or a company looking to rebrand. We have refined our process over almost a decade. It consists of two parts: Brand Strategy and Brand System.
This foundational phase lays the groundwork for any branding and design decisions moving forward.
This is where your brand comes to life through brainstorming, design, execution and documentation.
We’ll learn as much as possible about your company, products, vision and goals.
We'll get a deeper understanding of your audience and current trends in your market.
We’ll distill what we’ve learned in a brief that lays out positioning and messaging opportunities. It will guide our decisions in the next phase as we start bringing together the building blocks of your brand.
We begin here if your startup needs a new name.
Logo mark, color palette, and typography are the core elements of your visual identity.
During this phase we also define art direction to help guide the creation visual content. This can include guidelines for photography and illustration.
We’ll work with you to further shape your brand’s values and personality by establishing voice and tone principles. How you speak to your audience matters as much as how you look.
Your brand guide serves as a blueprint for all communications moving forward. Some of the items that we document include usage guidelines for the logo and color palette, voice & tone principles, brand values, etc.
For most clients, Condensed becomes a long-term creative partner. We create engaging and effective websites, design standout packaging and collateral, and execute thoughtful branded content.
We are a branding & design firm and we like to stay focused on what we do best. If you need PR, media production or anything else that we don't handle in-house, we can connect you with our partners or work with your team to ensure a cohesive brand experience.