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The Periodic Table of Branding Elements

If you've been looking at posts about branding online, you've probably suffered enough noise. Here's the Condensed guide, no fluff, just the six core branding elements and what they mean in plain english. Need help defining any of these elements for your business? contact us

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Naming

• unique & memorable
• clear your trademark!
• short domain is preferable (.com is no longer necessary)

Core Values

Who You Are

• Your guiding principals
• the soul of your company
• defining characteristics
• what you stand for

Positioning

where you want to be

• market research
• be relevant to customers
• identify & address market problems
• unique vs competition
• key value prop / positioning statement

Messaging

What you say

• tells your unique story
• speaks to the target audience
• communicates your core values
• messaging is in everything you say
• (not just campaigns, and tag-lines)

Voice

How you say it

• when done right, tone is unique
• recognizable
• expresses personality
• rhythm & pace

Visual Identity

How you look

• logo mark
• color scheme
• typography
• illustration style
• photography style
• graphic elements / motion