The Brand Blog

Here's a quick test to see if you have positioned your company properly. This techniques is called the 'onlyness statement' and was developed by a brand strategist named Marty Neumeier.

This Llama will guide your Small Business! We created this advertising campaign for eLama a company that is looking to revolutionize the way small businesses are able to perform digital marketing.

At Condensed, we have called Brooklyn home since we opened our doors in 2012. Our founders set off to create a different kind of branding agency in NYC: a nimble team for startups and creative organizations.

Crafting a successful pitch deck isn't easy for any startup. The first hurdle is a matter of resources — a good deck won’t come together in one afternoon, and it will need thoughtful creative direction to be engaging and on-brand.

It's easy to fall into cliches with holiday-themed events. For this unique event, we stayed away from that from the mistletoe and snowflakes.

A list of the Core Values of some of the most successful companies in the world. It's some good inspiration for startups creating their own brand values.